Portfolio
SaaS products launched, grown, and scaled. Every project includes challenge, strategy, execution, and result.
Convay — SaaS Video Meeting Platform
Build product-market fit and user acquisition for a new SaaS platform in a crowded market.
AI-powered GTM system: positioning, ICP targeting, content engine, and automated lead gen.
Claude AI workflows + n8n automation for content, SEO, and social distribution at scale.
3x user growth, 107K followers in 20 days, 1M+ content views in 60 days.
Synesis IT — Enterprise SaaS Suite
5 product lines with unclear positioning targeting enterprise buyers across Southeast Asia.
Unified messaging framework, buyer persona research, and sales enablement content strategy.
Product one-pagers, battle cards, case studies, demo scripts, and LinkedIn content program.
5x sales pipeline growth, 40% faster deal cycles, 3 major enterprise contracts closed.
Multi-Platform Organic Growth System
SaaS product with zero organic presence, no domain authority, competing against funded incumbents.
Topical authority model: 250+ keyword clusters targeting bottom-funnel SaaS buyers + AEO for AI search visibility.
AI-assisted content production pipeline, structured data markup, internal linking system, and Perplexity/ChatGPT optimization.
250+ keywords ranking page 1, 5x organic traffic in 6 months, 35% increase in inbound leads.
Meta Ads User Acquisition
Challenge: High CAC and low trial conversion on Meta. Strategy: AI-generated creative variants + audience segmentation. Result: -47% CAC, +2.3x ROAS.
Trial Page Conversion Overhaul
Challenge: 1.8% trial page CVR. Strategy: Messaging hierarchy redesign + social proof restructure + friction removal. Result: +47% CVR.