National digital infrastructure
Product adoption and GTM across large-scale government platforms and enterprise services.
A decade of turning complex products into clear categories—from zero-to-one SaaS launches to digital infrastructure used at national scale.
Explore the work ↓Live platforms across fintech, health, communications, operations, legal services, marketplaces, and spend management.
AI bookkeeping for small businesses and independent operators.
Live product ↗ 02Enterprise · CommunicationsSecure video collaboration for enterprise and government teams.
Live product ↗ 03Telecom · B2B SaaSBilling and operations infrastructure for internet providers.
Live product ↗ 04HealthTech · ERPConnected hospital and clinical operations management.
Live product ↗ 05Business · Cloud ERPCloud ERP for connected operations and smarter decisions.
Live product ↗ 06LegalTechAccessible digital legal services and expert guidance.
Live product ↗ 07FinOps · SaaSSoftware spend control, renewals, invoices, and savings.
Live product ↗ 08MarketplaceFreelance talent and remote-work marketplace.
Live product ↗Full-time product and growth leadership spanning SaaS, digital infrastructure, cloud, and commerce.
Product adoption and GTM across large-scale government platforms and enterprise services.
Shifted service-first operations toward product-led acquisition and regional expansion.
Built data-sovereignty positioning and enterprise procurement messaging.
Led search, paid media, and product-launch execution across a seven-person team.
Advisory, product launches, and GTM strategy across Fintech SaaS, Legal, E-commerce, AI, Digital agencies, and HealthTech.
Developed GTM strategy and product positioning for a CPA-designed AI bookkeeping SaaS targeting solopreneurs and 1099 freelancers—building the ICP framework, messaging architecture, onboarding CRO, and demand-generation campaigns.
Led product marketing strategy and go-to-market execution for a fintech SaaS platform—developing customer-acquisition frameworks, competitive positioning, and content strategy.
Conducted market research, built GTM strategy, lead-generation campaigns, and full-funnel content—then monitored and optimized monthly performance.
Led digital-commerce strategy, creative campaigns, paid media, and SEO—ranking 25+ competitive keywords in Google’s top five.
Managed website, app, local SEO, content, paid media, and PR—ranking for high-intent “Top Law Firm” and “Best Law Firm” searches in Bangladesh.
Ran SEO, PPC, social advertising, and performance marketing while coordinating campaign delivery and KPI reporting across teams.
Developed a marketing-activation strategy covering paid social, community marketing, seasonal campaigns, lead funnels, and conversion measurement.
Developed SEO, content, and performance-marketing strategies for agency clients while coaching internal teams on analytics and campaign optimization.
Delivered SEO strategy, paid-media planning, acquisition and retention frameworks, and hands-on growth-marketing training for the team.
Provided digital-marketing strategy, SEO optimization, performance-campaign consulting, content strategy, and GTM plans for the product pipeline.
Led digital transformation for a major hospital chain—building SEO infrastructure and patient-acquisition funnels from zero to grow appointments and online presence.
Consulted on product-led growth for a digital-health platform—building onboarding flows, acquisition funnels, and retention loops to improve activation and engagement.
Bring the product. I’ll help sharpen the position and build the growth system around it.
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